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Petersen International Underwriters (PIU)
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Petersen International Underwriters, Inc.
23929 Valencia Boulevard, Suite 215
Valencia, CA 91355-2186
PIU Insurance Plans
A professional underwriting and administration firm that develops distinctive
forms of life, health, disability, accident, kidnap and contingency insurance
for American citizens and foreign nationals. The firm is a Registered
Insurance Administrator and a Direct Correspondent to Lloyd's with the
power of the pen and in-house binding authority.
Significant contributions to the art and science of professional underwriting
has influenced strong relationships with large, highly rated insurers that
furnish the security behind the risks selected by the firm. Among its insureds
are the names of great athletes, entertainers, political leaders, astronauts, war
correspondents, business leaders and a host of successful business and
professional people.
The firm has long been distinguished for taking a pioneering approach to risk
management, whether the risk be modest or jumbo, conventional or
unconventional, personal or for business use. Its underwriting experience
began in 1948 and its international relationships first developed in 1952.
"The Duty of the Underwriter"
To use the art and science of underwriting to
select risks that can be safely and adequately
insured while delivering a safe and a just
product to the consumer.
Using the art and science of underwriting
An Underwriter is obligated to produce results for both consumers and
insurers. The Underwriter does this by selecting risks who will be nicely
served by the product and who will be a responsible consumer. The
Underwriter has to become a multi-talented person capable of blending art
and science in making judgments that will stand the test of time.
Underwriting disability insurance is the most challenging of all insurance
underwriting. It deals with the most complex items on Earth: the human
mind and body. To be successful in this arena the Underwriter performs as
part physician, part psychologist, part lawyer, part accountant, part
businessperson and above all is a profound professional.
Unlike the practice of actuarial science where people are tested for their
mastery of the knowledge required to perform the profession, Underwriters
have no such facility to establish competency. The only test of an
Underwriter's skill is to deliver results, and such results become the
Credentials of the Underwriter.
The people at Petersen International Underwriters subscribe to the concept
that to be a professional Underwriter, one must be educated as to the work to
be done, and to be dedicated to the task of providing excellence of product
with exemplary service. These characteristics have been built into the firm's
corporate culture and are the foundation of its business philosophy.
The principals of the firm have invested heavily in the industry by creating
and providing educational courses, writing textbooks and informative articles,
conducting seminars and supporting its various trade groups. In addition to
unrelenting support of the agents, brokers and financial planners who do
business with the firm, the principals have set out but two objectives for the
company; to provide exemplary service and to be dedicated to perpetuity.
Michael B. Petersen, RHU, DFP joined the firm in 1974 following his studies in business
administration at San Diego State University. When the firm incorporated in 1979 and proceeded
with the task of becoming a licensed Excess/Surplus Lines Broker and a Correspondent to Lloyd's
of London, Michael was made Chief Underwriter and Administrative Officer of the firm to oversee
this expansion, and to also manage the financial and administrative affairs of the firm. His
underwriting expertise has been enhanced with specialized courses at Lloyd's of London. He has
helped pioneer High Limit Disability Coverage, including insurance for entertainers and
professional athletes. He is a nationally respected professional underwriter.
Mark S. Petersen, DFP organized, owned and managed Petersen Lithograph Corporation while
attending the University of Southern California where he studied business administration and
advertising. In 1983, he sold his firm, and joined Petersen International to head up advertising and
sales promotion activities. He became a respected expert in life insurance and non-cancelable
disability insurance. He served as director of the life and disability sales and marketing operations
of the company while mastering the underwriting of special risks coverages placed at Lloyd's of
London. He is Chief Marketing Officer and a Senior Underwriter of the firm.
Thomas R. Petersen, MBA, RHU started a recreational business called, "International Sports
Divers" while earning his B.S. Degree at California State University, Northridge. He earned his
MBA in International Business at Pepperdine University. In 1985, he phased out this business to
join Petersen International where he supervises claims, investigations, and development of
international medical insurance plans, kidnap/ransom, contingency coverages, and special
projects. He is a licensed Private Investigator, a Life Fellow of the American College of Forensic
Examiners, a fellow of the Life Office Management Association and an Emergency Medical
Technician. He is a Senior Underwriter of the firm and Chief Information Officer.
W. Harold Petersen, RHU, DFP began an underwriting career in 1948 with the world's largest
exclusive accident and health insurance carrier, following his pre-legal curriculum at UCLA. His
creative and brisk work in developing plans that met the sudden and newly imposed requirements
of the historic California Minimum Benefits Law brought national prominence as a professional
underwriter. He created and managed a Special Risks Department for that company using Lloyd's
as a reinsurer. His marketing success encouraged him to further his entrepreneurial calling by
going into commissioned sales. He returned to corporate life on a four-year agreement to establish
an Accident and Health Division for a major mutual life insurance company. With the support of a
group of prestigious insurance agents and brokers he organized a new life insurance company to
write High Limit Disability coverages, and Return of Premium Disability Insurances. In 1967, he
resigned as President of that company to form a marketing and management company that was the
genesis of the firm that is known today as Petersen International Underwriters.
Industry Recognition of the Principals
Harold R. Gordon Award - Person of the Year, 1985, The National Association of Health Underwriters
Will G. Farrell Award - Industry Accomplishments, Awarded 2001, The National Ass'n Insurance & Financial Advisors
The Paladin Award - Leadership Award, 1985, The Los Angeles Association of Health Underwriters
Silver Beaver Award - Distinguished Service Award, Presented 2003, Boy Scouts of America
1948
Developed premium ratings on Disability Insurance to accommodate the insuring of sub-standard risks.
1950
Designed the first policies to qualify under the
sweeping Minimum Benefits Law.
1952
Established a Special Risks Facility.
1957
Established an Accident and Health Division for a major Insurer.
1958
Created and administered the credentialed Disability
Insurance Training Council Study Course for agents
and brokers.
1959
Established Advanced Health Underwriting Seminars
at leading universities: Purdue, Florida State, Notre Dame, Indiana, Butler, Michigan State, USC, Tulane.
1960
Established Underwriters National Assurance Company, a legal reserve life insurance company,
which specialized in disability insurance.
1961
Created an underwriting facility for high limit
disability insurance combined with comprehensive
underwriting system to extend coverage to
substandard and unusual occupational risks.
1962
Developed the first successful Disability Cash Value and Refund of Premium Plans.
1963
Created the unique "Health Insurance Training
Course" with emphasis on disability insurance.
1964
Created the "Accident and Health Insurance in Business Planning Course."
1968
Introduced payroll deduction, life and disability
plans for government employees.
1971
Created and underwrote the first Residual Disability
Benefit Plan.
1972
Developed multiple life discount premium plan for
endorsed mass marketed plans.
1973
Became the nation's largest producer of Return of
Premium disability plans.
1979
Licensed and functioned as Surplus Excess Lines
Broker and Registered Administrator.
1983
Appointed as a Correspondent to Lloyd's with the
power of the pen and in-house binding authority.
1985
The National Association of Health Underwriters named W. Harold Petersen, RHU, President of
Petersen International, recipient of the Harold R.
Gordon Memorial Award, the Health Insurance
Industry's highest accolade.
1986
Developed the "Disability Financial Planning Course", leading to designation of Disability
Financial Planner (DFP).
1987
Produced and published the books, "The Untold
Truths about Disability Insurance" and "Life Is Just
A Cash Flow."
1988
Binding authority at Lloyd's raised to $10,000,000
per person. Wrote the book, "Cashing In On Cash Value Disability Insurance."
1989
Created, "The International Major Medical Plan" for U.S. citizens and foreign nationals while traveling or
living in other countries.
1990
Admitted to do business in Canada. Wrote the
book, "The Disability Insurance Tax Digest."
1991
Developed, "The Bridge Plan", a substitute Medicare
Plan for U.S. citizens and foreign nationals while
awaiting eligibility to participate in Medicare.
1992
Developed Kidnap/Ransom Insurance, Confidential Life and Special Use Term Life Plans. Wrote the
paper, "Income As An Asset."
1993
Created special Disability Plans for Entertainers and
Professional Athletes.
1994
Developed Umbrella Major Medical Plan for persons wanting greater coverage than provided by their
existing plan.
1995
Created an Entertainment Division to underwrite a
menu of "StarCover Plans" for persons in the field of
entertainment: Disability, Medical, Non-Appearance and Event Cancellation.
1996
Developed special plans of disability insurance that are sponsored by the Country Music Association and
by the National Hockey League Players Association.
1997
Professional Athletes Disability Insurance Benefits in
force exceeds 800 million dollars.
1998
Binding Authority at Lloyd's increased to
$20,000,000 per person
1999
Increased Maximum Benefit on International Major
Medical Plans to $5,000,000 per person
2000
Coverage to insure Venture Capitalists loss due to
disability of Key persons, and Severance Benefits for
persons disemployed due to merger and Acquisition.
2001
Developed the first severance agreement disability
plan.
2002
Launched group excess disability plans for highly
compensated employees. Wrote the white paper, "Disability Insurance In America."
2003
War & Terrorism Insurance created for persons who have accepted work assignments in Afghanistan,
Iraq and other danger areas.
Reaching across the waters to our friends and associates at Lloyd's of London, Petersen
International Underwriters brings to the U.S. market, daily convenient use by insurance
purveyors, the high levels of security and values of the 400 years of accumulated
underwriting experience. Petersen International Underwriters, through its years of
dedicated service and the drive for quality business has maintained strong relationships
with Lloyd's of London since 1952.
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City National Bank
Valencia, California 91355
Telephone No. (661) 291-3177
Elizabeth Hopp, Vice President
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Tyser & Co. Limited
12-20 Camomile Street
London, UK
EC3A 7PJ
Gary Andrews, Managing Director
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A.G. Edwards
9665 Wilshire Boulevard
Beverly Hills, California 90212
Harold J. Meyers, Senior Vice President
Private Brokerage
(866) 344-5287
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LeBoeuf, Lamb, Green and MacRae
Los Angeles Office-Dean Hansell, Managing Partner
725 South Figueroa Street, 36th Floor
Los Angeles, California 90017
(213) 955-7300
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California Department of Insurance
300 Capitol Mall, Suite 1300
Sacramento, CA 95814
(213) 897-8921
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Surplus Line Association of California
Ted Pierce, Executive Director
388 Market Street, 11th Floor
San Francisco, California 94111
(415) 434-4900
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